Ultimate Edition Outselling Standard Pre-Orders for GTA 6, Data Shows
More fans are opting to spend $100 on the premium Ultimate Edition of GTA 6 than are buying the standard version, according to comments from Take-Two's leadership.
According to IGN, Take-Two's top executive revealed that pre-order data for Grand Theft Auto 6 shows the pricier $100 Ultimate Edition is currently outpacing sales of the standard edition.
The report doesn't specify exact numbers or percentages, but the trend suggests a significant portion of the fanbase is willing to pay a premium for whatever additional content or perks the Ultimate Edition includes.
This pre-order behavior comes amid a string of recent statements from Take-Two about GTA 6's commercial performance, including previous claims that overall pre-order numbers have been "unprecedented." It's unclear from the excerpt whether bundled bonuses, exclusive missions, or other incentives are driving buyers toward the higher-priced tier.
As always with pre-release sales figures, these numbers reflect pre-order intent rather than final sales, and could shift as the November 19 release date approaches. IGN's report did not include further breakdowns of regional or platform-specific purchasing trends.