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Take-Two CEO: Rising PS5/Xbox Prices Won't Derail GTA 6 Launch
NEWSAugust 10, 2026· 1 min readVerified

Take-Two CEO: Rising PS5/Xbox Prices Won't Derail GTA 6 Launch

Written by the GTA6 Resources team

KotakuAugust 10, 2026(Updated September 4, 2026)
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Take-Two's chief executive acknowledges console price hikes aren't ideal, but says he doesn't expect them to disrupt GTA 6's planned release, according to Kotaku.

According to a report from Kotaku, Take-Two Interactive's CEO has weighed in on the recent price increases for PS5 and Xbox consoles, calling the trend "not a good thing" for the industry. Despite this, he reportedly expressed confidence that the higher hardware costs won't negatively impact the upcoming launch of Grand Theft Auto 6.

Kotaku's excerpt notes that these console price hikes are being tied to broader repercussions from the ongoing AI boom, though specific details on that connection weren't fully outlined in the available summary. Rising component and manufacturing costs have been a persistent industry topic, and it appears console makers are passing some of that burden onto consumers.

Even with these economic headwinds, Take-Two is said to expect GTA 6's launch to proceed as planned. This suggests the publisher remains confident in consumer demand for the title regardless of the current console pricing environment.

As always, fans should treat these as the publisher's own projections rather than guarantees, and we'll update this story as Kotaku or Take-Two share more details.

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