Take-Two CEO Explains Why GTA 6 Costs More Than NBA 2K27
Strauss Zelnick says Take-Two could have priced GTA 6 differently given the massive hype, hinting at why it costs $80 while NBA 2K27 stays at $70.
According to a report from Kotaku, Take-Two Interactive CEO Strauss Zelnick has offered some insight into why Grand Theft Auto 6 carries an $80 price tag while the publisher's other major release, NBA 2K27, remains priced at $70.
Per the excerpt cited by Kotaku, Zelnick remarked, "Given the hype around this title, I think we could have made any number of other pricing choices," seemingly acknowledging that the enormous anticipation surrounding GTA 6 gave Take-Two considerable flexibility in how they chose to price the game.
The Kotaku piece frames this as part of a broader conversation about how Take-Two is approaching pricing differently across its portfolio, with GTA 6's unprecedented hype apparently playing a role in the decision to set it apart from other titles like NBA 2K27.
Details on the full context of Zelnick's comments, including any additional reasoning provided, were not fully specified in the available excerpt. We'll update this story if more information becomes available from Kotaku or other outlets covering Take-Two's pricing strategy.